Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG)
Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG), are items that are sold rapidly, and at generally minimal effort. Precedents incorporate non-strong merchandise, for example, bundled sustenances, drinks, toiletries, over-the-counter medications, and other consumables. There is a vast online market called mark networks that have made the interest for these sorts of items.
The continuous development of the web over the past 25 years has made the interest. As per the AGOF web actualities, 73% of Germany’s populace are on the web. Also, 83.7% of web clients guarantee to utilize the web to scan for data and 68.3% shop online. Merchants utilize this further bolstering their good fortune to associate with buyers and market their products. This would then be able to be utilized to focus on those buyers who demonstrate high distinguishing proof with a particular brand or great. Advertisers of FMCG have found this capacity and are utilizing it to fabricate associations with their clients to comprehend what they need.
The most common types of research in the retail and FMCG market:
- Product concept testing,
- Brand research,
- Copy tests,
- Usage & Attitude studies,
- Research into name, Logo and Packaging,
- Shopping and eating habits research,
- Taste and scent tests,
- Price testing,
- Market analysis,
- Distribution channel analysis.