Medical and Pharmaceutical

The most common types of medical and pharmaceutical market researches:

  • Patients’ opinions and habits,
  • Physicians’ therapy and prescription habits,
  • Pharmacists’ recommendations,
  • Satisfaction studies(e.g. cooperation with medical representatives),
  • Mystery shopping in pharmacies,
  • Name, packaging and advertising concept testing,
  • Research into pricing and reimbursement schemes,
  • Pre-market launch studies.

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