Product testing, additionally called customer testing or near testing, is a procedure of measuring the properties or execution of products.

The hypothesis is that since the approach of large scale manufacturing makers deliver marked products which they affirm and publicize to be indistinguishable inside some specialized standard

It can be utilized to:

• Accomplish product predominance over focused products.

• Consistently enhance product execution and consumer loyalty (i.e., to keep up product prevalence, particularly as purchaser tastes advance after some time).

• Screen the potential danger levels postured by focused products, to comprehend aggressive qualities and shortcomings.

• Diminish expenses of product definitions and additionally handling strategies, while keeping up product prevalence.

• Measure the impacts of maturing upon product quality (timeframe of realistic usability contemplates).

• Verifiably measure the impacts of value, mark name, or bundling upon apparent product execution/quality.

• Give direction to innovative work in making new products or redesigning existing products.

• Screen product quality from various processing plants, through various channels of circulation, and from year to year.

• Foresee customer acknowledgment of new products.