Location Analysis
The right site decides half your sales before you open the door. We measure catchments, footfall and competition so you choose the location with evidence, not instinct.
- Catchment and footfall
- Site scoring
- Retail, branch and plant
Choose the site the numbers support
Location analysis tells you who lives, works and shops around a site, how many of them pass by, and who else is already competing for them. It answers one question: will this location bring in enough of the right customers?
We use it for retail stores, bank branches, clinics, showrooms, restaurants, warehouses and plants. Our field teams count footfall and traffic at different times of day, interview people in the catchment, and map every competitor nearby, so you can compare sites on the same yardstick before you sign a lease.
What a location study covers
Six pieces of evidence that together tell you whether a site will work.
Catchment profiling
Who lives and works within walking and driving distance, and what they spend.
Footfall and traffic counts
Counts by hour and day, so you see the real flow past the site.
Competitor mapping
Every rival nearby, their format, pricing and how busy they are.
Catchment surveys
What people in the area want, where they shop now and what would make them switch.
Demand estimation
Expected customers and revenue for the site, built from the evidence.
Site comparison and scoring
Several sites scored on the same criteria, with a clear recommendation.
How a location study runs
From shortlist to recommendation in five steps.
Brief and shortlist
We agree the sites, the customer you need and what success looks like.
Catchment mapping
We define each catchment and profile the people in it.
Field counts and surveys
Our teams count footfall and traffic and interview people on the ground.
Competitor audit
We map and visit every competitor within the catchment.
Score and recommend
Sites are scored side by side, with a clear go or no-go for each.
A good site is a decision you make once and benefit from for years. A poor one costs you every single day.
Pannel Plus Market Research CompanyLocation Analysis: common questions
Quick answers about how this works.
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Plan your location analysis study
Tell us what you need to find out. We will suggest the right approach and send a clear quote.