Real Estate Research
Build what buyers and tenants will actually take up. We research demand, prices and preferences for residential, commercial and industrial property.
- Residential and commercial
- Price and absorption
- Buyers and tenants
Property research for developers, investors and lenders
Real estate decisions are large, slow to reverse and tied to one location. Getting the product mix, price and timing right depends on knowing who will buy or rent, what they can afford, and what else is coming up nearby.
We survey prospective buyers, tenants, brokers and occupiers, track prices and absorption in the micro-market, and map existing and upcoming supply. Developers use it to plan projects, investors and lenders to assess them, and occupiers to choose where to locate.
What real estate research covers
Six studies that cover a project from land to launch.
Buyer and tenant surveys
Who is looking, what they want, and what they can afford.
Price and absorption trends
How fast units sell or lease, and at what price, in the micro-market.
Supply mapping
Existing and upcoming projects that will compete for the same buyers.
Product mix and configuration
The unit sizes, layouts and amenities the market will pay for.
Broker and channel feedback
What brokers hear from buyers every day, and what stalls a sale.
Commercial and industrial demand
Office, retail, warehouse and industrial space demand by location.
How a real estate study runs
Five steps from location to launch plan.
Define the project
Location, asset type, target buyer and the decisions the study must support.
Micro-market scan
Prices, absorption and supply in and around the location.
Buyer and broker research
Surveys and interviews with prospective buyers, tenants and brokers.
Analysis
Demand, pricing and product mix tested against competing supply.
Recommendations
What to build, at what price, for whom, and when to launch.
In property, the plan is fixed in concrete. The research should come before the concrete does.
Pannel Plus Market Research CompanyReal Estate Research: common questions
Quick answers about how this works.
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Plan your real estate research study
Tell us what you need to find out. We will suggest the right approach and send a clear quote.